Collecting Customers
Remember the basic objectives of the Herbalife business:
- Helping people to look better.
- Helping people to feel better.
- Helping people to earn more.
Building a customer base takes care of the first two objectives, while building a team (if you choose to) covers the third objective.
The primary reason why we get started with our Herbalife business is to earn a profit from an additional income stream. Our reason(s) for wanting to do this will be personal to us. However, as with any business, nobody will know that we exist or that we have products and a service to offer until we go out there and tell them!
Individual Herbalife Distributors have their own income level needs, but let’s look at earning £1000 per month profit from a part-time Herbalife business.
The average UK Herbalife customer monthly spend is £100. Rounding the figures off slightly to provide simple numbers, at 50% discount level that’s a £50 profit. Get and keep 25 customers who buy regularly. That’s £2500 in monthly sales, which equals £1250 monthly profit.
So how do we find customers? There are many methods available to attract people into our ‘shops'. Not everyone who steps in will buy. We’re just interested in the ones who are serious about improving their health, the way they look and the way they feel. With half of the UK population overweight we don’t have problems finding our first 25 customers! Unless we fail to market ourselves and our business.
Attracting customers
Company Wellness Group use the following selection of methods to build a healthy customer base. This is merely a summary but once you become a Distributor you will have access to the details and the tools available to allow you to follow this plan.
- LOSE WEIGHT Postcard Flyers: Let your local and surrounding communities know who to come to for Herbalife with LOSE WEIGHT Postcard Flyers. Full colour print on both sides on 300g gloss board at 175 line screen on A6 card (105 x 148mm).
- LOSE WEIGHT Car Door Magnetic Signs: Brand any vehicle with full colour Magnets. Printed on a durable high-strength magnet. Eye-catching size 439mm x 286mm. Get the Herbalife brand seen in your area and let people know who to call. A great conversation starter for the products and the business. Create a professional-looking advert which goes wherever you go.
- LOSE WEIGHT T-Shirts: Wear your LOSE WEIGHT T-Shirt while you're flyering, in the gym and any time you want to attract attention and new customers.
- COI Pack: To create interest among Circle Of Influence, distributors are using the COI Pack. This is sent to a minimum of 50 people after sitting down and making a list of names of people you know and their contact details. The COI Pack simply consists of a casual letter which lets them know what you're doing and asks for them to help you. Included are 5 x LOSE WEIGHT Postcard Flyers for your COI to put on work notice boards and hand out to those they know are looking for a solution.
- Local Newspaper/Magazine Advertising: Low cost advertising to inform communities in your local area about the service you offer. This advert design has a headline which grabs the reader’s attention, in itself creating interest for those looking. Being able to access the Herbalife corporate website allows them to understand more about the products and the company. This creates a desire for what we’re offering and combined with the offer of a FREE Wellness Evaluation, the reasons to take action are reinforced. They call you to take the next step.
- Weight Loss Challenge: The Weight Loss Challenge is a 12 week programme where Herbalife Independent Distributor coaches help a group of participants work towards their weight-loss goals and improve their overall wellness, as part of a fun challenge. Participants pay a nominal fee to enter the Challenge and ‘Weight Loss Payouts’ are paid from this fund to the top 3 participants who have lost the greatest percentage of his/her weight by the end of the Challenge. The Weight Loss Challenge is making winners out of everyone. From the participants who are losing weight to the Distributors who are building their business like never before, a Weight Loss Challenge is a great way for people to discover the nutritional benefits of Herbalife® products. Each person who has experienced the power of the Weight Loss Challenge spreads the word to others, creating incredible momentum. More information.
© Company Wellness Group
